China has introduced new beef import quotas from 1 January 2026, reshaping global supply conditions and creating a favourable position for New Zealand exporters. With an allocation higher than several major competitors and above recent export volumes, New Zealand beef is well placed to maintain growth in one of its most important markets.

Aotearoa businesses went along to this year's China International Import Expo running this week in Shanghai.

Tribal Brands Asia delivered a month-long, sold-out Ahi Shanghai pop-up at W Shanghai, bringing Chef Ben Bayly’s acclaimed Ahi Auckland to China for the first time. Timed alongside CIIE, the activation featured major industry events, premium New Zealand produce, immersive design, and high-profile guests, generating significant media attention and reinforcing New Zealand’s positioning in the Chinese premium food and beverage market.