Who We Are
The New Zealand China Trade Association (NZCTA) is the country’s leading business organisation focused on building and strengthening trade and investment ties between New Zealand and the People’s Republic of China.
Established in 1981 by a group of business leaders with a shared enthusiasm for China’s potential, NZCTA has grown to represent a diverse and active community of exporters, SMEs, major corporates, entrepreneurs, investors and service providers from both countries.
Our vision is of an active, thriving, and resilient business community that supports and strengthens the New Zealand–China relationship.
What We Do
Deliver regular events focused on China-related business topics, offering a platform for education, exchange and dialogue.
Organize networking opportunities for our members and stakeholders
Share market intelligence, knowledge and insights
Collaborate with our partners in New Zealand and China on trade and investment initiatives
Advocate on behalf of our members
Host the biennial China Business Awards
Established the Young Associates and
We are the owners and custodians of the 50over50 website – a celebration of the NZ-China trading relationship
Our Mission
To promote and build on the success of the trade and investment relationship between New Zealand and China.
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Celebrating member and market success stories
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Championing an active and informed trade community
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Promoting and supporting the next generation of business leaders
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Creating awareness of opportunities and challenges in the market
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Supporting members through connections, insights and engagement
Our History
When NZCTA was founded in 1981, doing business in China was unfamiliar territory for many New Zealand companies. The association quickly became a vital platform for networking, information sharing, and supporting early trade missions. It played a key role in introducing New Zealand exporters to Chinese markets and connecting newcomers with seasoned China hands.
Over time, NZCTA built a reputation as a trusted business voice and a conduit between government and industry in both countries. We have established close working relationships with key agencies and helped shape policy discussions by representing the commercial realities of our members.
As the bilateral relationship has matured, so too has NZCTA. Today, our members reflect the diversity and depth of this partnership—from long-standing exporters and SMEs to major Chinese conglomerates investing in New Zealand.
We are proud of our role in this relationship over the past four decades—from pioneering missions and celebrating achievement, to welcoming inbound delegations and helping shape the next generation of New Zealand–China engagement.
Looking Ahead
China is New Zealand’s largest trading partner and a key driver of economic growth in the Asia-Pacific. While many New Zealand businesses have found success in China, there remain significant untapped opportunities. NZCTA is committed to helping members navigate the path forward by providing a platform for connection, celebration, knowledge sharing, and advocacy.
Our Sponsors
