China's Beef Import Quotas Present Opportunity for New Zealand Exporters
China has introduced new beef import quotas from 1 January 2026, reshaping global supply conditions and creating a favourable position for New Zealand exporters. With an allocation higher than several major competitors and above recent export volumes, New Zealand beef is well placed to maintain growth in one of its most important markets.
New Zealand Makes Strong Showing at China's Premier Trade Event
Aotearoa businesses went along to this year's China International Import Expo running this week in Shanghai.
Why demand for F&B in China remains durable, and what “winning” looks like for NZ exporters
Food and beverage (F&B) remains the cornerstone of New Zealand’s export relationship with China—both in scale and in the way it reinforces New Zealand’s reputation for trusted, premium supply. In 2025, New Zealand’s F&B exports to China reached nearly NZD $16 billion, up +16% year-on-year, with dairy (65%), meat (16%) and fruit (10%) comprising the three largest F&B categories.
Ahi Shanghai Pop-up – November 2025
Tribal Brands Asia delivered a month-long, sold-out Ahi Shanghai pop-up at W Shanghai, bringing Chef Ben Bayly’s acclaimed Ahi Auckland to China for the first time. Timed alongside CIIE, the activation featured major industry events, premium New Zealand produce, immersive design, and high-profile guests, generating significant media attention and reinforcing New Zealand’s positioning in the Chinese premium food and beverage market.