Subscribe To China Now


The Greater Bay Area and Hainan FTP: Comparing China’s...

In 2018, China released its blueprint for the development of ...

read more
View all in strategy


NZ China Council Investment Report “Understanding Chinese...

Our investment report “Understanding Chinese Investment in New Zealand” ...

read more
View all in finance


University of Auckland launches Learning Centres in China

The University of Auckland has launched two Learning Centres in collaboration with ...

read more
View all in profile


Report Explores New Zealand’s Trade Exposure to China

A new report on New Zealand-China trade patterns commissioned by the New ...

read more
View all in commentary


UMS partners with New Zealand China Trade Association (NZCTA)

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing ...

read more
View all in general

China, a traders’ delight


China is a trader’s delight, guest speaker at the New Zealand China Trade Association, David Caselli, told the association’s Annual General Meeting on October 31st.

“China is a deep market with many niches and segments available to exploit,” he said.

“The challenge is deciding what strategy to deploy then to clinically start executing it.

“I experienced the perfect tradeable product – you buy it, you sell it, and they want more.” Mr. Caselli said revenue growth in the sales of food products he was referring to expanded 35 per cent month-on-month.

“The options for food products are nearly limitless; anything is possible, but not necessarily as we want to sell them,” said Mr. Caselli who is currently a senior consultant at Martin Jenkins & Associates.

In New Zealand interest in trading with China is expanding just as rapidly judging by applications being received for membership of the NZCTA.

The association’s Chairman Tim White reported to the AGM that membership rose 25 per cent during the year and the association has regular contact with over 2600 member


The NZCTA is New Zealand’s oldest and largest China focused trade group.

“During the year members attended 30 networking and educational functions

and hosted over 25 delegations from China,” Chairman Tim White reported to the association’s AGM.

“In the coming year our focus will be on increasing the number of events in Wellington and Christchurch, and the 2013 China Trade Awards on 30 May next year,” Mr. White said.

“Last week I met with Vice-president Ma of the Canton Fair where we signed a Memorandum of Understanding which will result in numerous benefits for members of NZCTA-led delegations to Guangzhou and the Fair.

“As Chairman of NZCTA I am also on the newly formed NZ China Council – members have a voice on the Council.”

“We look forward to continuing to build on our strong relationship with the New Zealand Ministry of Foreign Affairs and Trade, and NZ Trade and Enterprise, and I would also like to recognise the support the Association has received from the Chinese Embassy and both the Auckland and Christchurch Consulates.”

Mr. White also thanked the association’s sponsors – HSBC, DLA Phillips Fox, KPMG, The Langham, Cathay Pacific, Cosco, and Mondiale.

The NZCTA Board of Directors for 2012-13 is:

Chairman: Tim White – KPMG

Executive Committee Members elected at the AGM:

John Hong – Auckland Waterfront/Auckland Council

Ally Cui - Agria Corporation

Dr Kathrine Davis – Ultimate Equine Ltd

Gary Monk – Intersea Ltd

Re-elected after the 2 year term served:

Gary Cross – HSBC

Angela Meng-Yee – Hussar & Co.

Bruce Robertson – Gibson Management (Hawkes Bay)

Michelle MacWilliam – Duo Communication Ltd (Canterbury)

Standing Committee Members:

Gavin Haworth - ANZ

Jonathan Watt – Global Link Ltd

Cameron Zhang – NZ New Milk Ltd

Richard Fyers – Fyers Joyce

Bo Li – Asia Works Ltd

Luke Qin – BNZ

Immediate Past Chairman & Honorary Life Member - Stuart Ferguson

Honorary Life Member – Rob Jeffrey

Pictured from left: David Caselli & Tim White at the NZCTA AGM.