18 organic exporters are making final adjustments to their marketing collateral and heading to the largest organic expo in all Asia. BioFach China, where New Zealand will be the Country of the Year. Mike McCarthy, Organic Exporters Chairman says this role has much honour associated with it. It is also the largest NZ organic pavilion in history for an international exhibition.
The event has been put together with the assistance of NZ Trade & Enterprise and the German-New Zealand Chamber of Commerce. Sandy Motion, Business Development Manager at the Chamber said “The event is German owned and the Chamber is the official NZ agent”. “We have been delighted to have been working with the Organic Exporters and seeing this come to fruition”.
Damon Paling, NZTE Trade Commissioner in Shanghai said “The visit by so many organic business representatives is more than exhibiting at a trade show”. “There is a seven-day official programme in addition to exhibitors meeting up before and after the event with customers, distributors or agents”. “Included in the event by NZTE is a two-day business activation programme involving around 10 expert presenters”.
Rick Carmont the Organic Exporters Executive Director said “Some exhibitors have identified that their duration in China would be around three and a half weeks”.
China’s organic market is valued at US$10 billion and organic products certified to Chinese organic certification from New Zealand is worth over $30 million.
For more information contact Rick Carmont on 021-68-1901
The Organic Exporters Association of New Zealand was established 26 years ago in 1992 and serves over 140 New Zealand organic exporters. Organic exports are valued at $280 million. We are a solely member funded trade association. We assist with market access for certified organic food & beverage from New Zealand. Where no organic bilateral arrangements exist we work with affiliates to provide the fastest, easiest and most economic route to market. We work closely together with the Ministry for Primary Industries to agree the prioritisation of work undertaken for the organic export sector. We provide a voice to government for organic exporter and organic foreign buyer representatives. We further encourage and support organic export growth by providing market knowledge, insight and guidance and networking opportunities to organic exporters.
Apr 26, 2018