Subscribe To China Now

strategy

How China’s best performing brands localise for the China market

In recent years ‘localisation’ has been one of the buzzwords for foreign ...

read more
View all in strategy

finance

Understanding Legal Proceedings in China

For foreign investors running businesses in China, it is very likely that they would ...

read more
View all in finance

profile

Huawei to give away 100 pianos in competition to promote music in...

A piano was almost "mobbed" by children in one of New Zealand's poorest ...

read more
View all in profile

commentary

Sea-Freight Container of Chilled Beef And Lamb to China

Silver Fern Farms has launched a large-scale China chilled meat pilot with the first ...

read more
View all in commentary

general

Mandarin language assistants welcomed

Forty eight Mandarin Language Assistants were officially welcomed to New Zealand ...

read more
View all in general

Video: Social Media and China

China General Interest

Social media in China is a bustling hive of activity with 500-600 million internet users, a figure that exceeds the number of people living in most countries. While Western social media platforms are not accessible in China, for every Western platform there are several Chinese equivalents and they are thriving.

Click here to watch the video.

Jeremy Webb, National Director of Social@Ogilvy, China, outlines the widespread use of social media in China and how social listening and involvement can benefit New Zealand businesses.

Key points

  • There is a high level of social media in China and a large number of sophisticated platforms.
  • A recent analysis of Chinese social media platforms found that New Zealand is mentioned 100 times every minute.
  • Social media in China is very transparent. Businesses can listen to millions of conversations every day, providing vital insight into consumer attitudes and more targeted business campaigns.
  • Don’t start the conversation – listen and find the right existing conversation to inject your brand and messages into.