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Video: Social Media and China

China General Interest

Social media in China is a bustling hive of activity with 500-600 million internet users, a figure that exceeds the number of people living in most countries. While Western social media platforms are not accessible in China, for every Western platform there are several Chinese equivalents and they are thriving.

Click here to watch the video.

Jeremy Webb, National Director of Social@Ogilvy, China, outlines the widespread use of social media in China and how social listening and involvement can benefit New Zealand businesses.

Key points

  • There is a high level of social media in China and a large number of sophisticated platforms.
  • A recent analysis of Chinese social media platforms found that New Zealand is mentioned 100 times every minute.
  • Social media in China is very transparent. Businesses can listen to millions of conversations every day, providing vital insight into consumer attitudes and more targeted business campaigns.
  • Don’t start the conversation – listen and find the right existing conversation to inject your brand and messages into.