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NZCTA Southern Update

Commentary

By Michelle MacWilliam

NZCTA Southern’s final workshop for 2013, a joint collaboration with NZTE, was held in Christchurch on the 20th November. NZTE invited presenters James Sun and Sean Xie, social media experts from United Media Solutions, with offices in both China and New Zealand, to talk on the topic of BrandManagement and the China Social Media environment.

The evening was not without incident, with the presenters missing their flight to Christchurch so the presentation was delayed, combined with Mother Nature deciding to remind city’s residents that the earth still moves.

Social media was the topic of discussion so with the presenters getting the next flight they then covered why it is important to establish an online presence in China and, if done correctly, how this can then advance the speed of market penetration into a targeted China market segment.

Also the presenters gave valuable pointers on key issues to be wary of and highlighted a number of areas that newcomers into the China social media scene needs to watch out for.

All in all worthwhile insights were given to the attendees looking to start their social media journey into China.

NZCTA Southern are grateful for the support of the guest speakers who gladly gave their time to present. Attendees gave very positive feedback and input as to how they would like NZCTA to support them in Canterbury and the South Island.

We will be running our regular meetings in 2014 with a whole host of guest speakers presenting on topics that are relevant for those on their China journey, whether an exporter or importer.