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strategy

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general

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Growing New Zealand’s Wine Brand in China

Commentary

NZTE Video
In April 2013, Chinese wine and lifestyle writers came to New Zealand to experience the wine harvesting process and learn about the intricacies of New Zealand wine. They share their insights, including why the industry's sustainability initiatives will pay dividends in the China market.
http://www.nzte.govt.nz/en/news-and-media/features/video-growing-new-zealand%E2%80%99s-wine-brand-in-china/