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Why New Zealand is part of China's Singles' Day - the biggest shopping day of the year

Why New Zealand is part of China's Singles' Day - the biggest shopping day of the year

Most New Zealanders don't know it, but 11 November is China's biggest shopping day of the year. Many Kiwi retailers do know it, however, and they are increasingly getting involved in the phenomenon that is Singles' Day. The event has become a huge success in the past few years by merging entertainment, e-commerce, smart retail technology and traditional bricks and mortar shopping.Taking place on the 11th day of the 11th month, Singles' Day - or 11.11 as it is commonly known in China - is fast becoming a calendar fixture for many New Zealand brands.Auckland-based e-commerce beauty retailer MYM has spent the best part of five weeks gearing up for the big day."We prepare well in advance. We've got to make sure all the stock we deliver, we...

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Why New Zealand is part of China's Singles' Day - the biggest shopping day of the year

Commentary

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Most New Zealanders don't know it, but 11 November is China's ...

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