A New Era of Marketing New Zealand in China on Social Media
By Dr Hongzhi Gao and Dr Mary Tate, Victoria University of Wellington A new era of marketing with consumers has certainly come. Social media as a powerful tool to connect family, colleagues and friends together, has drawn increasing attention from marketing and information systems researchers and practitioners. In the...
A New Era of Marketing New Zealand in China using Social ...
By Dr Hongzhi Gao and Dr Mary Tate, Victoria University of Wellington A new era of marketing with consumers has certainly come. Social media as a powerful tool to connect family, colleagues and friends together, has drawn increasing attention from marketing and information systems researchers and practitioners. In the...
How and why to trademark in China
By Dan Harris, Co-author China Law Blog If you are doing business in or with China you should give serious thought to registering your trademarks in China. In particular, you should consider a China trademark registration for your trade-name, your logo and your service marks. Brand identity is critical for success in...
The Duties and Liabilities of Key Personnel in a Foreign ...
By: Dezan Shira & Associates Keeping out of trouble and understanding criminal liabilities in China’s business environment In the light of recent scandals and arrests of foreign businessmen in China, we look at the roles, responsibilities and criminal liabilities of key personnel running fully operational...
Baby Steps into the China Market via eTailing
By Vallen Han, Asia Marketing Director, New Zealand Post China is an emerging market for New Zealand. The rapid growth of the middle class consumer base and their desire for quality products from overseas represents an enormous business opportunity for many New Zealand companies. While the Free Trade Agreement, and...
Ten things to remember when doing business in China
From The TMF Group China is evolving into a consumer economy with ample opportunities for international investors to gain exposure to rapid growth markets and an expanding middle class. The once export-orientated powerhouse is now much more internally-focussed, creating ample opportunities for companies looking to expand...
5 things to remember when pitching in China
By David Thomas I have just returned from Australia China Business Week in Shanghai and, having observed over 50 Australian companies pitching their capabilities to a wide range of potential Chinese investors over three days, including assisting many of them with preparation, documentation and managing their expectations,...
Developing China Competency for Western Managers
By Andrew Hupert China business is mainstream, and China competency is the new normal. Chinese business has usually been considered an arcane specialty for American managers. Between the size of our own domestic market and the hurdles and uncertainty of doing business in China, it just seemed sensible to put China...
IN THE ZONE
By Michael Holt, Director at gardyneHOLT & Eden Education During the Volvo Ocean Race earlier this year, it was interesting to see a Chinese entrant for the very first time. The yacht was sponsored from Sanya City, China’s southernmost city on the south coast of tropical Hainan Island and the country’s...
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DHL: Delivering China’s growth since 1980 (with ...
With the other leading economies in the world stalled or nose-diving, China has powered ahead to become the engine of global growth. Even as its blistering pace of growth tapers off to approximately 7.8% in mid-2012, it is still far outpacing the rest of the G20 nations, and remains one of the world’s most dynamic...
Does size matter? The advantage of being a small firm in ...
by HSBC James Chan, CEO of Asia Marketing and Management, thought he had the perfect marketing strategy in mind when his client asked him for help breaking into the Chinese market. He suggested that Kingsbury —a Philadelphia-based manufacturer of ultra high-end bearings for complex industrial machinery—invest...
Branding Tips for the China Market
By Jussara Bierman, Rare HQ Ltd China is the world’s most dynamic, exciting and challenging marketplace. Its large population, rapid growth, and economic power have made it a haven for entrepreneurs, and a promising market for growth oriented foreign companies. Maturation in the Chinese market is...