New Zealand China Trade Association: Profile

Interview with a Chinese “Balinghou”

Sat, 04 Sep 2010 00:00:00 +1200

Keen to see the world through the eyes of a 28 year old Chinese graduate working in Beijing?

Linda Liu is as an HR Assistant for Founder Century, a Chinese IT distributor. She belongs to China's "balinghou" generation. See what Linda has to say about her generation, the Shanghai Expo and Lord of The Rings.

What does “balinghou” actually mean?

Ba ling means 80 and hou means after so balinghou people are people born in the period 1980-1989.

What are balinghou people supposed to be like?

Well, we are the first generation born after China started its reforms. Our parents lived in a tougher, less open world than the one we grew up in; material conditions were much better for us. When we were born, the one-child policy was firmly established, just one child in the home so, according to the media, we are spoilt and self-centered. I remember, when I was 12 or 13, becoming aware of the negative stories about us in the media. Older people said that we would be incapable of continuing to build China.

What are the positive characteristics of the balinghou generation?

We are supposed to be open-minded, and dynamic, and more creative than our parents. There is a famous film by Jia Zhangke called 24 City. There is a woman character in that film who is supposed to be a typical balinghou. She’s very fashionable, she dresses well, she doesn’t want to work full-time, she travels a lot, she’s not married, doesn’t have a steady boyfriend, she lives in a small town but she doesn’t want to stay there. She values freedom and movement and consumerism. Her job is shopping! She goes to Hong Kong to buy things for rich people.

How do balinghou people feel about working for foreign companies?

They like to work for foreign companies because they are open. They can speak foreign languages and are better able to adapt to other cultures than their parents’ generation.

Can they work well without supervision?

If they really love the job and want to make it their career, they can. But they may not always understand what work methods they are supposed to use… And some balinghou people just want to get some money, some experience or learn some new stuff in the company, and so they may be lazy and may not work well without supervision.

Linda, you went to Wuhan University which is one of the top universities in China. What percentage of your classmates can speak English?

All of them can speak some English and about half of them would be operational in English. If they work for foreign companies, obviously their English is better. If they work for the government, they do not have the same opportunities.

So one of the attractions in working for a foreign company is to be able to keep practicing English, is that right?

Sure. One of my roommates was very good at school, she was much better than me at English. When she found out that I was working for a foreign company and was able to speak English every day, she was quite jealous.

When you graduated from Wuhan University, you initially worked for an NGO and then you decided to work for a foreign company. Is that right?

Yeah. At Wuhan I majored in social work and psychology so that led me to the NGO but I didn’t really like it there – it was like a state-run company and there wasn’t much room for initiative and creativity. I remember when I tried to push things ahead fast on the update of our website I got told off; that was two years ago and they still haven’t done the update. Then I got an opportunity to work in an Italian environmental consulting company that was setting up in Beijing and I thought it would be a good way to improve my knowledge, speak English and work with Europeans.

How did the Italian company go about setting up in Beijing?

Italians have a saying about “fare la bella figura” (to make a good figure)! When they arrived in Beijing, they rented a large, expensive office in a prime location and had a big party to launch the new operation. Even the Italian ambassador came! But the business plan, and the obstacles, had not really been thought through.

What happened?

Eight months later almost all the staff had been laid off and the office was empty. A technical manager and me and a Chinese guy who spoke Italian were the only ones left! At the beginning we all thought the company was going to be big and successful and we were excited. I think Italians are optimistic people and I guess they thought they would be able to succeed relatively easily in the Chinese market. They thought, “look, we have good staff, good skills, a beautiful office and a proven track record in Italy, things will work out!” But problems arose very quickly. The General Manager travelled back to Italy a lot and when he was gone staff were not supervised well and were not clear about what they were trying to achieve. Also they didn’t have good connections to Chinese government officials and didn’t really understand how to do business in China.

On a different tack, Linda, have you visited Shanghai Expo?

Yes. I went there in July. We visited six pavilions: France, Spain, New Zealand, Iran, North Korea and Pakistan.

Which one was the best?

I think I liked the Spanish one the most because they were very smart. They divided their pavilion into three sections. The first section attracted us because the theme was passion and it was presented really strongly. You walk into a big dark space, there’s a film with powerful images of sea waves and horses galloping on the wall, there’s music and, on a very simple stage with no barriers around it, a Spanish woman dancing flamenco. The crowd was mesmerized. The second section was a bank of images from the last hundred years of Spanish history, it was interesting too. And the third section was a kind of weird baby, I’m still not sure what it really meant! And also the construction of the pavilion was simple and easy to take down.

What did you think of the NZ pavilion?

It was the first one I went to but I wasn’t really attracted by it. There were screens showing lots of different elements of NZ life, like green pastures and blue skies and also city life but it all seemed to me to be jumbled together and there was no clear theme, I didn’t know what to focus on. Then I went to the outside part and saw the big stone but I didn’t realize it was jade until a NZ guy explained it to me! I could tell they had spent lots of time preparing the pavilion but it didn’t seem to me to work very well.

So you didn’t have any emotional reaction in the NZ pavilion?

No, I didn’t… but other people have told me that there are performances there now. That would make a big difference. On the internet now, the NZ pavilion has become quite famous!

What image do you have of NZ?

I think it must be very quiet and clean, and very beautiful, with a good environment. And I guess there are lots of Maori people there and they are quite mysterious to me.

Did you get this image from the pavilion or did you already have it?

I already had it.

Have you ever seen a NZ movie?

I’ve seen Lord of the Rings and at first I didn’t know it was made in New Zealand. I was fascinated by the beautiful mountains and the beautiful nature, I think everyone in the whole world had the same feeling. New Zealand is now a famous place to shoot movies.

Red Crown Consulting is a marketing and consulting company based in Beijing. They have recently developed a China Office Assistant service for NZ SMEs, details of which can be found on their website: Red Crown Consulting.

Source: Interview with a Chinese “Balinghou”

Profile: Chongqing, West China

Sun, 12 Jul 2009 00:00:00 +1200

Doing business in China is not only about being in Beijing, Shanghai or Guangzhou, throughout 2009 we are featuring second- and third-tier cities in China that are beginning to see increased foreign investment. Each month, China Briefing will feature one city from each of the five regions of China.

The effects of the “Go West”’ drive to generate investment in the western provinces can be felt most clearly in this huge municipality. It is expected that Chongqing can play the role as a magnet for investment in the west as Shenzhen and Shanghai did for the south and the east in the 1980s and 1990s. Chongqing is already one of the fastest developing cities in the world and the government wants it to develop faster still. The target is for the municipality to be 70 percent urbanized by 2020.

Fast facts

In 1997, Chongqing was approved as China’s fourth centrally administered municipality after Beijing, Shanghai, and Tianjin
Both a municipality and a city, Chongqing is the fastest growing urban center in the world and its population is already bigger than Iraq, Peru, and Malaysia
A center of motorcycle production, the city’s steep hills mean that Chongqing is one of the few places in China where bicycles are a rarity
The city was the wartime capital of China from 1937-1946

Infrastructure

Chongqing possesses a comprehensive transportation system that not only links the east and west together but interconnects its own urban and rural areas. It is the only transport hub in west China to integrate water, land and air transport. There are five major highways which run through Chongqing, the most important of which is the Chengdu-Chongqing expressway that links the two powerhouses of West China. Three major national railways run through Chongqing and the municipal government hopes several new lines under construction will make the city a national railway hub by

2017. The flagship project is a new highspeed link to Shanghai which will cut the journey time from 42 hours to just eight hours. According to local authorities, the city will have eight containerized rail lines by 2020.

Chongqing Jiangbei International Airport is located 21 kilometers to the north of the city. There are international flights to Hong Kong, Dusseldorf, Munich,Tokyo, Nagoya, and Seoul. The airport has two terminal buildings which have the capacity to serve 1,000 passengers an hour.

Lying on the upper reaches of the Yangtze River, Chongqing is the largest inland commercial port in Western China. The port can handle ships of up to 12,000 dwt depending on which of the five terminals they dock at. However, due to seasonal tides, loading and unloading can be slow at times. The Three Gorges Dam has also reduced the journey time to Shanghai as it has raised navigable water levels along the river.

Economy and investment climate

Chongqing was one of the famous old industrial bases in China. Its current four and two pillar industry system comprises motor vehicles, equipment manufacturing, resource processing, high-tech, urban gross economic output, industrial and labor-intensive industries. The municipality’s industrial competitiveness has been ranked sixth in China.

Chongqing is also one of the biggest iron and steel production centers, and an important aluminium production base. The manufacturing sector is also in good health. There are more than 10,000 factories with fixed assets of over RMB73 billion. In 2005, a number of prominent domestic appliance manufacturers, including Haier, Midea and Gless, relocated their factories from coastal provinces to Chongqing. It reportedly costs RMB100 less to produce an airconditioning unit in Chongqing than it does in those provinces.

Chongqing is the fourth most attractive location for FDI after Beijing, Shanghai, and Shenzhen. In 2007, contracted FDI was US$4.07 billion, an increase of 260.18 percent, of which US$1.085 billion was utilized. Global Fortune 500 companies with operations in the municipality include Danone, Carrefour, HSBC, Ericsson, Honda and Ford. Trade has also experienced significant growth.

Exports in 2007 were US$4.51 billion, increasing by 34.4 percent. Major export items include motorcycles, automobiles, auto parts, chemicals, pharmaceuticals, agricultural products and light industrial goods. Imports also increased 38.6 percent to US$2.94 billion leaving the municipality with a trade surplus of US$1.57 billion. The private sector accounted for 40 percent of the local economy, a proportion that is expected to reach 60 percent by 2014.

Source: Profile: Chongqing, West China