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strategy

Intellectual Property in China: Laws and Registration Procedures

Intellectual property protection in China remains a major concern for foreign ...

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finance

Trade war will not derail China’s promise to open up its...

Road maps, timetables ‘already very clear’ and will be implemented, ...

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profile

Queenstown Tourism leaders head to China ahead of the 2019...

Queenstown Mayor Jim Boult and the team at Destination Queenstown have been to ...

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commentary

Why New Zealand is part of China's Singles' Day - the biggest...

Most New Zealanders don't know it, but 11 November is China's biggest shopping day of ...

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general

Mandarin language assistants welcomed

Forty eight Mandarin Language Assistants were officially welcomed to New Zealand ...

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New Zealand's winning hand in China

Commentary

John McKinnon, NZ Ambassador to China designate recently spoke at a NZ China Council Macro/Micro China event. Watch the video to hear John’s insightful thoughts about the growth of the middle-class in China and its increasing demands relating to goods and services, food, housing, and tourism - all areas he says NZ has a good record already.

He predicts demand is going to increase over the next few years. John believes part of NZ’s challenge is our brand, how it carries its appropriate value for Chinese consumers. Brand NZ is perceived very well, as a set of images relating to tourism, safe environment for children to study, as well as having high standards for food safety. Click on the link below to hear the full interview.

http://nzchinacouncil.com/nzs-winning-hand-in-china/