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strategy

2019 China-New Zealand Year of Tourism: Things to know

A mix of academics, policymakers, tourist attraction agencies and operators came ...

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finance

Beijing and Shanghai Remove Bank Account Approval Requirements

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profile

Mayor Phil Goff honoured at HSBC NZCTA China Business Awards

New Zealand-China Council Award for Outstanding Contribution to the New Zealand-China ...

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commentary

China’s SOE Reforms: What the Latest Round of Reforms Mean for...

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general

Mandarin language assistants welcomed

Forty eight Mandarin Language Assistants were officially welcomed to New Zealand ...

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New Zealand's winning hand in China

Commentary

John McKinnon, NZ Ambassador to China designate recently spoke at a NZ China Council Macro/Micro China event. Watch the video to hear John’s insightful thoughts about the growth of the middle-class in China and its increasing demands relating to goods and services, food, housing, and tourism - all areas he says NZ has a good record already.

He predicts demand is going to increase over the next few years. John believes part of NZ’s challenge is our brand, how it carries its appropriate value for Chinese consumers. Brand NZ is perceived very well, as a set of images relating to tourism, safe environment for children to study, as well as having high standards for food safety. Click on the link below to hear the full interview.

http://nzchinacouncil.com/nzs-winning-hand-in-china/