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strategy

How China’s best performing brands localise for the China market

In recent years ‘localisation’ has been one of the buzzwords for foreign ...

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finance

Understanding Legal Proceedings in China

For foreign investors running businesses in China, it is very likely that they would ...

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profile

Taking Golden Bay to Beijing

From the remote South Island coastal community of Golden Bay, a natural health company ...

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commentary

eGates Open to Chinese Travellers

The first Chinese travellers to officially use the Customs eGates (formerly known as ...

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general

Mandarin language assistants welcomed

Forty eight Mandarin Language Assistants were officially welcomed to New Zealand ...

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New Zealand's winning hand in China

Commentary

John McKinnon, NZ Ambassador to China designate recently spoke at a NZ China Council Macro/Micro China event. Watch the video to hear John’s insightful thoughts about the growth of the middle-class in China and its increasing demands relating to goods and services, food, housing, and tourism - all areas he says NZ has a good record already.

He predicts demand is going to increase over the next few years. John believes part of NZ’s challenge is our brand, how it carries its appropriate value for Chinese consumers. Brand NZ is perceived very well, as a set of images relating to tourism, safe environment for children to study, as well as having high standards for food safety. Click on the link below to hear the full interview.

http://nzchinacouncil.com/nzs-winning-hand-in-china/