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strategy

2019 China-New Zealand Year of Tourism: Things to know

A mix of academics, policymakers, tourist attraction agencies and operators came ...

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finance

NZ China Council Investment Report “Understanding Chinese...

Our investment report “Understanding Chinese Investment in New Zealand” ...

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profile

Speech to NZCC Southern Link Conference

Hon David Parker Sir Don McKinnon, Chair of the NZ China Council and Patron of the ...

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commentary

The future is in your hands - go build it

Dajia hao, tena koutou katoa. My thanks to Jan Fitzgerald and her colleagues at the ...

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general

UMS partners with New Zealand China Trade Association (NZCTA)

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing ...

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New Zealand's winning hand in China

Commentary

John McKinnon, NZ Ambassador to China designate recently spoke at a NZ China Council Macro/Micro China event. Watch the video to hear John’s insightful thoughts about the growth of the middle-class in China and its increasing demands relating to goods and services, food, housing, and tourism - all areas he says NZ has a good record already.

He predicts demand is going to increase over the next few years. John believes part of NZ’s challenge is our brand, how it carries its appropriate value for Chinese consumers. Brand NZ is perceived very well, as a set of images relating to tourism, safe environment for children to study, as well as having high standards for food safety. Click on the link below to hear the full interview.

http://nzchinacouncil.com/nzs-winning-hand-in-china/