Subscribe To China Now

strategy

How China’s best performing brands localise for the China market

In recent years ‘localisation’ has been one of the buzzwords for foreign ...

read more
View all in strategy

finance

Understanding Legal Proceedings in China

For foreign investors running businesses in China, it is very likely that they would ...

read more
View all in finance

profile

Huawei to give away 100 pianos in competition to promote music in...

A piano was almost "mobbed" by children in one of New Zealand's poorest ...

read more
View all in profile

commentary

Sea-Freight Container of Chilled Beef And Lamb to China

Silver Fern Farms has launched a large-scale China chilled meat pilot with the first ...

read more
View all in commentary

general

Mandarin language assistants welcomed

Forty eight Mandarin Language Assistants were officially welcomed to New Zealand ...

read more
View all in general

NZCTA Southern Update

Commentary

By Michelle MacWilliam

The frequency of events and quality of speakers presenting on their specialists topic have continued to raise the numbers of attendees at the monthly functions being held in Christchurch.

This month’s speaker was Dr John Penno CEO of Synlait Milk Limited. Synlait was the supreme winner of the New Zealand China Trade awards announced in Late May.

John shared with the attendees insights and observations as to trading with China and Synlait’s vision for growth in the future both in building assets and market diversification.

Key take aways

The General overview

  • Understanding that China is one country with many business regions.
  • The population is moving from being rural to urban.
  • That the China and Asia Pacific region will be the largest purchases of infant formulas globally.

Synlait going forward in perspective

  • Synlait is a global supplier and not just a China focus business.
  • Synlait Milk is focused on becoming a supplier of choice to some of the world’s leading milk based health and nutrition companies and is focusing on value added dairy products and making more from milk.
  • An outline of the proposed investment was given in respect to major additional building developments, refurbishments and plant purchases.
  • That Synlait Milk has a centralised business structure policy, with where possible all operations are directed from head office in Dunsandel.

John shared with how and why he entered Synlait Milk in the NZCTA business awards. He was attending one of the Christchurch functions where Michelle MacWilliam was advocating that attendees should enter, as they had nothing to lose but everything to gain. So he thought why not and texted his marketing department, then and there. The rest is history as they became the supreme winners and both the tangible and intangible benefits of winning the award are just beginning to be realised.

Next event 

This month’s speaker is James Gong of Westland Milk our event is being held on Monday the 26th August at Eliza Manor House.