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China Market Information Programme

Trade Advice

The Ministry of Business, Innovation and Employment is offering dollar-for-dollar support for businesses undertaking research on the needs and preferences of the China visitor market.

The China Market Information Programme (CMIP) aims to inform and stimulate product and service development that will enable tourism businesses to extract greater value from our second largest and fastest-growing visitor market.

What you need to know about applying

  • Co-investors can be individual businesses or research syndicates
  • Research syndicates can be formed based on region, itinerary, supply chain, ‘special interest’, or other
  • Businesses should engage research providers independently, although MBIE can provide guidance if required
  • Co-investment of up to 50 per cent of the total cost of the research project will be offered on a first-in, first-served basis where the co-investor is eligible and where the Ministry chooses to fund that co-investor

Eligibility criteria

To be eligible for CMIP research co-investment, the research must:

  • seek to understand the needs and preferences of the China visitor market;
  • have a product and/or service development focus;
  • target one or more of the following higher value segments of the market:

a.    ‘free independent traveller’ (FIT);

b.    ‘Premier Kiwi Partnership’ (PKP) groups (mono or dual destination with Australia);

c.    ‘premium’ travellers

d.    ‘special interest’ segments (e.g. skiing, hiking/walking, golf, fishing, cycling, romance, photography, wine, other) or overlaps with other sectors of the economy (e.g. education); and

  • be new research, i.e. CMIP is not intended to subsidize existing market research activity.

How to apply

To apply for CMIP research co-investment, co-investors should email to CMIP@mbie.govt.nz:

Application opening date

CMIP opens to applications on Tuesday 1 October 2013.

What MBIE will do with the research

Key insights from CMIP research projects will be shared with the wider industry in a way that does not devalue the benefit to the co-investors. The details of this sharing will be discussed and agreed to between the co-investors and MBIE at the funding agreement stage.

For queries regarding CMIP research co-investment, please contact Andrea Gilbride on +64 4 901 9866 or CMIP@mbie.govt.nz.